We design things

WILLIAM SALIT DESIGN is an agile little graphic design studio based in San Francisco that delights in those aha! moments when great ideas and goals merge. With a knack for creating beautiful, simple solutions, Wm. designs convincing communications, unforgettable brand identities, engaging web sites, and lots of other pieces for small- to medium-sized organizations. We create great work for enterprise-sized corporations, too.

WILLIAM SALIT DESIGN is an agile little graphic design studio based in San Francisco that delights in those aha! moments when great ideas and goals merge. With a knack for creating beautiful, simple solutions, Wm. designs convincing communications, unforgettable brand identities, engaging web sites, and lots of other pieces for small- to medium-sized organizations. We create great work for enterprise-sized corporations, too.


Our eponymous studio (headed by Wm.) is actually a nimble core group of designers, writers, programmers, and other creatives that assemble—Mission Impossible‐style—into teams that meet both new and familiar design communication challenges with efficiency and vim.


Stationery systems
Visual identities



marketing collateral
annual reports
direct marketing


Signage systems
trade shows


App development

“WSD is my graphic design agency of choice. I could count on them to deliver effective, graphic design on my direct mail marketing pieces, pieces that typically pulled a 3% – 8% response rate. Wow! Time and again they came through for me, working within my timeframe and budget, no easy task on a high-tech schedule.”

Laura Kelly
Sr Business Leader at Visa

“I worked with William a few years ago on a full rebrand of our company at a pivotal moment of growth. William was able to absorb a lot of input from many stakeholders and create a look and feel that would help us meet our goals. This included a re-design of the website, a curated library of visual assets, and refreshed business communication materials. The results were stunning and pleased all involved. Working with William was a fun and creative process. At times we had tight timelines to turn the project around and William always met those challenges with humor and artistic vision. I hope to work with him again!”

Joseph O. Hayes
Employee Experience Manager at Accenture

“It’s hard for me to select just three attributes to describe William—he fits all of the attributes plus more. I’ve hired William for direct marketing design work—he is so personable, he makes you feel like you are his only client. His designs are on target for success. The most recent package he designed not only beat the existing control—it beat it by more than 25%. William is always a pleasure to work with and he produces great work. Thanks William!”

Laurie Eggers
Account Manager at RR Donnelley

“Organic Style was the second magazine in which I (editor) worked with Wm (art director). He did a great job on both: Benefit, a print magazine; and Organic Style, a custom digital magazine. Wm has upper-level design skills. He’s also flexible and very responsive to the needs of the reader or client. I especially appreciated the way he would get into the subject matter, making a point of understanding it before designing—it helps that he’s very articulate and strong verbally as well as visually. Wm is a talented artist but no prima donna—a real pleasure to work with.”

Bill Marken
Editor in Chief
Benefit Magazine, Organic Style Digital Magazine, Garden Design Magazine, Sunset Publishing Corporation/Time Warner

Leslie Sutherland

“I highly recommend William Salit Design. They understand my marketing objectives, and then deliver top quality design at unbeatable prices. They are very easy to work with, and their personal service means that my projects are always given priority, and never shuffled to the bottom of the priority list.”

Leslie Sutherland
Sr. Director, Marketing at Actiontec

“William did an excellent job working with a very difficult client (my boss). The logo he designed had great energy and personality, while also feeling timeless. He is very knowledgeable and thorough, and is great at guiding his clients through all of the various decisions they need to make—most importantly, those decisions we don’t know to think about ourselves!”

Kathy Clemons
Director of Operations at Edison Pharmaceuticals, Inc.

“William Salit consistently provides cutting-edge design, on-time and within budget. I use him time and time again because I know his work is superlative. William always puts in the extra effort and time needed on any project, and is steadfast in executing my vision. I trust him to make me look good!”

Patrice Tremor
Director of Marketing at ClosingCorp

“In addition to being an extremely interesting and compassionate human being, Wm is one of the most talented art directors I’ve ever had the pleasure of collaborating with. His designs are always clean, elegant, and perfectly matched to resonate with the target audience. His communication skills are stellar. And he knows how to budget jobs realistically, so there are no surprise costs at the end of his projects. Wm is a pure professional, and a delight to work with!”

Laura Holland Belk
Associate Creative Director, Writing at Adobe

“I worked with William while at Business Objects on various lead gen and customer marketing programs. He is an awesome partner in the creative process…listens to what I needed and produced great pieces that garnered outstanding results. I would work with William again in a heartbeat.”

Margaret Canon Knolla, CFMP
VP/Direct Marketing Project Team Leader at City National Bank


Branding and Identity
Brochures and Print collateral
Environmental graphics
Exhibitions and Events
Publications (magazines, books)
Websites and App Development


Arts & Entertainment
Business & Financial services
Food & Beverage
Law & Insurance
Non-profit & Community
Publishing & Media
Real estate & Home services
Technology & Telecom

Client list
arts & entertainment

Belcher Galleries


Out the Box Theater

business & financial services

Applied Advisor

Bank of America

BEA Systems

Business Objects

Ease Entertainment



NES Financial


North Hill Ventures


Sutherland Corporation

Tremor Marketing Solutions


Granite Bay Energy

Hawaiian Energy

food & beverage

Harvest Urban Market

Le Bon Gateau

Monster Desserts

Shoeshine Wine



City and County of San Francisco

Contra Costa Transportation Authority

Netherlands Business Support Office


Human Energy Project



San Diego Pet Hospital

Simple Medicinals

Sunflower Wellness

Travers Lasik

UCSF Medical Center




law & insurance

Andrew C. Bell

Buchanan Law Group

Koltun Attorney

Shelby Insurance Services

Tribal Consulting Solutions

non-profit & community

Academy of Friends

Adopt an Activist

Bureau of Jewish Eduction

Los Angeles Gay & Lesbian Center

National Educational Film Festival

Out & Equal Workplace Advocates

Real Bad / GRGR West

Wild Aid

publishing & media

10 Percent Magazine

APG Media


Benefit Magazine

Diablo Publications

InteractiveTV Today

Microsoft Press

Mother Jones

Organic Style Magazine

Potrero Post

San Francisco Focus

Senior Surfer Advantage

Southwestern Press


Waite Group Press

Ziff Davis Media

real estate & home services

Brown & Co

City Living


Justrich Design

KPV Interiors

Sklansky Design + Build

technology & telecom

Active Decisions





The Dashboard Company



Minimum number of minutes per hour spent pacing

Cups of coffee per week (doesn't count tea)

Times I've noticed that something in the room is not straight

Times I've regretted doing something that scared me (so far)

What else?

About Wm.

Wm. brings over 15 years of multidisciplinary experience, from book design and production (several hundred) to magazine art direction. From illustration and image curation to web and app development. From running advertising art departments for publications to freelance art direction for agencies (Landor, Pickett Communications, Foote, Cone and Belding). And a little guitar, too.

Functional designaholic

The urge to create that perfect blend of aesthetics and function doesn’t turn off after work. Dwellings and furniture fascinate as much as 2D work. Wm. took his own place through an extensive remodel a few years back, and it was featured in Better Homes & Gardens (his mom’s fave!), several books on home design, and on CNN. He also designed the built-in office and several tables. Fun stuff! You can see the result of the remodel here.

I paint

Wm. has been a fine artist for most of his life, and maintains a painting studio in Arc Studios and Gallery in SOMA. This year he was chosen for “Selections,” a show juried by SF Bay Area gallerists and museum curators that selects the work of 15 artists from around the Bay.

You can see the work on his fine art site.

Look No Further